I hit the brick wall on Tuesday morning at 5:13 AM. Not literally, of course. My alarm had barely finished its first chime when I checked my phone to find an email that our biggest project had fallen through. After three months of work. Gone.
That feeling in your stomach – that sinking, hollow sensation when something goes wrong – is universal. We all know it. Setbacks aren’t just inconvenient bumps in the road; they’re those moments that make us question everything we’re doing.
But here’s what separates those who achieve greatness from those who don’t: the ability to bounce back. Not just recover, but come back stronger. And it’s not magic or luck. It’s a skill you can develop with the right approach.
Why Most People Stay Down After a Knockdown
Let’s be honest about something. Most people never recover properly from major setbacks. They get knocked down and either stay down or limp along at half-capacity afterward.
Why? Because they make their setbacks mean something they don’t. A project fails, and suddenly they’re a failure. They get rejected, and suddenly they’re unworthy. They miss a deadline, and suddenly they’re incompetent.
This meaning-making happens in seconds, often below our conscious awareness. And it’s deadly to our progress.
We had a member in our community – let’s call him Mark – who lost his business during the pandemic. For six months, he couldn’t even talk about starting something new. “I just don’t have the magic touch,” he’d say. His temporary circumstance had become his identity.
The setback wasn’t the problem. His interpretation was.

Rewiring Your Response to Setbacks (This Actually Works)
The good news? You can change how you respond to setbacks. This isn’t about positive thinking or ignoring reality. It’s about training your nervous system to process difficulties differently.
First, create space between the event and your response. When something goes wrong, take a physical step back. Breathe deeply for 60 seconds. This tiny ritual interrupts your brain’s automatic catastrophizing.
Second, ask better questions. Instead of “Why does this always happen to me?” try: – “What can I learn from this that I couldn’t have learned any other way?” – “How might this be setting me up for something better?” – “What strength do I need to develop through this?”
Aron used to panic whenever we lost a client. Heart racing, mind spinning with worst-case scenarios. Now he has a yellow sticky note on his desk with these questions. Makes a world of difference.
Third – and this sounds strange but try it – physically change your posture when dealing with a setback. Stand tall, shoulders back, chin slightly up. Your physiology directly impacts your psychology. It’s hard to feel defeated when your body is in a power position.
The Hidden Power in Every Obstacle
Sometimes the obstacles in our path aren’t blocking our progress – they ARE the path.
Every major setback contains within it the seed of an equal or greater opportunity. Not just sometimes. Every. Single. Time.
This isn’t spiritual bypass or toxic positivity. It’s a practical observation from studying successful people throughout history.
Thomas Edison’s lab burned to the ground when he was 67 years old. As he watched the fire destroy his life’s work, he reportedly told his son, “Go get your mother. She’ll never see a fire like this again.” The next morning, he began rebuilding. Within three weeks, his team was delivering products again.
When you overcome setbacks instead of being overcome by them, you discover capabilities within yourself you never knew existed.
One thing we’ve learned: the universe doesn’t reward wishful thinking. It rewards resilience.
Your Daily Routine: Building Setback Immunity
Okay, this is important. You can’t wait until disaster strikes to develop resilience. You build it daily through your routine.
Here’s what works:
1. Start your morning by intentionally doing something hard. Cold shower. Difficult workout. Writing that thing you’ve been avoiding. This trains your system to move toward discomfort rather than away from it.
2. Keep a “victory journal.” Each evening, record three setbacks you faced that day and how you overcame them. No matter how small. This creates evidence for your brain that you’re resilient.
3. Practice voluntary discomfort. Once a week, deliberately put yourself in a challenging situation. Skip a meal. Take the stairs instead of the elevator. Have that difficult conversation. This builds your tolerance for the unexpected.
I remember a February morning last year when I decided to take a freezing cold shower as part of this practice. Thirty seconds in, teeth chattering, I started laughing at how unnecessarily difficult I was making my life. That’s precisely the point. When real challenges arrived later, they didn’t seem so daunting.
See, we don’t rise to our expectations; we fall to our level of training. Your daily routine is that training.
The Bounce-Back Formula: 3 Steps to Overcome Setbacks Fast
When a real setback hits, here’s your tactical plan:
Step 1: Feel it fully (but briefly). Give yourself a time-limited period to experience the disappointment or frustration. Set a timer for 20 minutes if you need to. Feel it all. Then be done.
Sharon calls this “scheduling your breakdown.” Much better than having it leak out over weeks.
Step 2: Extract the lesson immediately. Ask: What’s the one thing I now know that I didn’t know before? Write it down. This transforms the setback from a loss to an education.
Step 3: Take one decisive action. Do something – anything – that moves you forward. The specific action matters less than the psychological pattern it establishes. You’re not stuck; you’re in motion.
A client of ours lost a major speaking opportunity she’d been working toward for months. After allowing herself the morning to feel disappointed, she extracted her lesson (her presentation needed more personal stories) and took action (she booked a smaller event to practice the new approach). Within two weeks, she landed an even bigger opportunity than the one she lost.
The formula works when you work it.

Making Resilience Your Superpower
Something weird happens when you consistently apply these principles. Setbacks start losing their power over you. Things that would have derailed you for weeks barely register now.
More importantly, you develop a reputation – both with others and with yourself – as someone who can be counted on when things get tough.
Resilience becomes your superpower. While others are still complaining about what went wrong, you’re already three steps into solving it.
And here’s the secret: The universe tends to reward those who persist through difficulties. Not because of some cosmic justice system, but because persistence itself creates opportunities.
The ability to overcome setbacks isn’t just about recovery. It’s about momentum. Each time you bounce back stronger, you build speed toward your ultimate goals.
Life will knock you down. That’s guaranteed. But how quickly you get up – that’s your choice. And ultimately, that choice determines everything.